Services:
Old Elk Bourbon Whiskey
Brand Identity
Packaging
Old Elk Bourbon Whiskey is where legacy meets innovation, where a master distiller with nearly four decades of bourbon experience under their belt collaborates with a master entrepreneur known for ingenious ventures, to create a bourbon like no other.
Client:
Old Elk Distillery
Brand Identity
Web Design
The goal of the project was not to fully change the Old Elk brand but, the goal was to revitalize and refresh the existing brand identity. The branding that was created still holds true to the Old Elk brand of rustic, true to its consumer and local at heart.
Through the color palette you get the warm notes of the their smooth straight bourbon whiskey while admiring the sophisticated modern look with hints of the 100 year old history. As you explore this brand you will see how it reflects the Old Elks story of "a rich, smooth flavor, in harmony with caramel cues evoked by charred barrels, and spicy notes of rye".
Let’s caste your brand into a legacy
Blended Straight Bourbon Whiskey
