Creating Lasting 
Impressions

From striking iron in a forge, to set paintings on Broadway, photography studios and now brand identity. Vintage, industrial and focused is the mission of the Flat Iron Foundry.

Welcome to the Foundry

The Forge

A business is built with intent to deliver a product or solution to the consumer, the brand identity does exactly that. Branding is the solution, it acts as the first touch point anyone will have with your business. At the Flat Iron Foundry we create strategic brand identities, marketing strategies to help grow your brands awareness and gain attention to your business.  

Our unique approach to creating high-end, professional brand identities and marketing strategies is always searching for a “why” in creative problem solving. When creating it is not just about the beauty of a mark but creating the best possible creative solution.

Let’s caste your brand into a legacy

Brands that are built to
last a lifetime

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Beyond impressed with The Flat Iron Foundry, truly professional and a top tier craftsman of design.

Luxousu Southern Luxury

Founder & Creative Director 

From striking iron in a forge, to set paintings on Broadway, photography studios and now brand identity. Since 1902 the Trotta family has been in the creative space and have built a legacy in every medium possible. Now in the graphic design medium the Flat Iron Foundry was created. Inspired by the past but focused on the future the main goal is to create creative visual solutions to visual problems. 

Giovanni Trotta, founder and creative director has worked in the professional sports industry, government marketing, fitness technology and branding. The one thing all these various industries have in common is the need to effectively communicate messages to their consumers. We do not just create to make things look “pretty” but, we create with intention, are driven by research and execute at a high level to ensure that your brand is connecting with your consumer in an effective manner. 

About Us

Giovanni Trotta

From brand audits to full brand identity campaigns to web site redesigns and more. The Flat Iron Foundry has a creative solutions for any brand or business. 

Our Services

From brand marks, to custom typography and color pallets you will get everything your brand needs with the brand design package. Tie this service with web design to create the best possible look for your business. We offer a complete range of creative services tailored to your immediate and ongoing business ventures. Combine our branding and web design services to for a unique and cohesive brand look.

Brand Design

02

Two to Four Weeks

Learn More

Our web design service provides you with a fully customized responsive website design that’s perfect for your business or personal site. We’ll work with you to create a design that matches your brand, while giving your audience a seamless user experience. 

Web Design

03

Three to Four Weeks

Learn More

We focus on deep brand positioning research to determine the exact branding direction that is correct for where you’re planning to go, taking into account competition and trends. From there, we produce your brand identity materials as required to achieve your KPIs.

Brand Positioning

01

One to Two Weeks

Learn More

We focus on deep brand positioning research to determine the exact branding direction that is correct for where you’re planning to go, taking into account competition and trends. From there, we produce your brand identity materials as required to achieve your KPIs.

Brand Positioning

01

One to Two Weeks

Learn More

From brand marks, to custom typography and color pallets you will get everything your brand needs with the brand design package. Tie this service with web design to create the best possible look for your business. We offer a complete range of creative services tailored to your immediate and ongoing business ventures. Combine our branding and web design services to for a unique and cohesive brand look.

Brand Design

02

Two to Four Weeks

Learn More

Our web design service provides you with a fully customized responsive website design that’s perfect for your business or personal site. We’ll work with you to create a design that matches your brand, while giving your audience a seamless user experience. 

Web Design

03

Three to Four Weeks

Learn More